New Report Published - A Cross-System Approach to Increasing Everyday Physical Activity
May 13, 2026
A new report publsihed today highlights Active Cumbria's four-year partnership with Street Tag (2021–2025) designed to inspire lasting behaviour change in everyday physical activity.
Through a collaborative, cross-system approach, the initiative brought together a range of partners to better meet community needs and create the conditions for people to build movement into daily life.
The report outlines how this innovative model has supported more active communities and strengthened the foundations for long-term change.