Good coaching has enormous benefits for both the people who take part and the people doing the coaching.Good coaches inspire people to get active and stay active – and, importantly, good coaching is good for everyone.

Sport England and UK Coaching aim to cultivate a community of coaches that inspire and motivate an active nation. It is a call to action for everyone in the coaching community in England to modernise how we think and talk about coaching – and a quest to find new ways to improve the quality of coaching for everybody.