July 10, 2024

We are thrilled to announce an exciting update to our branding!

Our new visual identity including a refreshed logo, and vibrant colour palette are designed to better represent who we are today and where we’re heading in the future. While our look may have changed, our core values and commitment to improving lives through physical activity remain steadfast. We believe this updated branding will help us connect with our community in more meaningful ways.

We are excited to be working with Freelance Designer Claire Steele of Lil Creative Studio. With a rich background in creative design and a passion for innovation, Claire brings a wealth of experience and a fresh perspective to our small freelance design team. Her expertise in brand design, building digital experiences and imaging creative communications will be invaluable as we continue to elevate our brand working with our stakeholders, partners and people. We are confident that her contributions will be instrumental in driving our creative projects forward and achieving our vision for the future.

Over the coming weeks, you will see the branding changes implemented across our marketing and communications channels. Thank you for your continued support and for being an integral part of our community as we embark on this exciting new chapter.