At the outset, Active Cumbria were identified as the most appropriate organisation to coordinate this work, and there is now dedicated staff time in place to ensure the work continues to progress. 

Local working groups began coming together regularly in each place, starting to look at the issues and challenges faced by people living in those communities. Conversations within the working groups, and with other individuals and organisations who live and operate within the places, led to the headline priorities for each to help guide the work forwards. They also looked at what is already happening, what facilities exist, and how these and other facilities can be used to provide opportunities for people to be more active.

The groups also wanted to create a name and brand that they could associate with the work moving forward, and following consultation the name Let's Move! was created.

In order to focus national investment and resources on the communities that need it most, Sport England have significantly increased the number of places across England that they partner with. Place-based work has been highlighted as instrumental in the ability to create the conditions for change at a local level and help people be physically active. This learning has been taken from the 12 local delivery pilots funded over the past 6-7 years which has highlighted that it is ‘how’ the work is done that unlocks progress.

Watch the video to hear how Greater Manchester and Birmingham and Solihull approached this work.