March 5, 2020
We Are Undefeatable is a campaign led by 15 health and social care charities who have come together with National Lottery funding from Sport England to encourage people living with long term health conditions to find a way to be active that suits them.
The campaign is based on insight which shows that you are twice as likely to be inactive if you are living with a long-term health condition. But being active can contribute towards the management of over 20 chronic conditions. Taking part in physical activity can also reduce the risk of developing chronic conditions by up to 40% and can also delay the onset of, and reduce, the severity of long-term health conditions.
The campaign launched at the end of August 2019 with inspirational real-life experiences of people with long-term health conditions getting active despite the ups, downs and unpredictability of their condition. It included TV, radio and internet advertising.
In March (9th – 22nd) there will be outdoor advertising in twenty targeted areas of England that have a high number or proportion of their populations living with long-term health conditions. Barrow has been highlighted as one of those areas and posters (both static and digital) will be located as close to GP surgeries and pharmacies as possible and will include signposting to Public Health England’s Active 10 walking app.