We Are Undefeatable campaign launched

The message is that every little victory counts!

We Are Undefeatable is a national campaign and movement to inspire and support people with long-term health conditions to be active. Featuring the real-life experiences of people with long-term health conditions, We Are Undefeatable aims to support people to build physical activity into their lives, in a way that their condition allows.

One in four (15 million) people in England live with one or more long-term health conditions, such as diabetes, cancer, arthritis and Parkinson’s. 69% of those with health conditions in England say they’d like to be doing more physical activity. By recognising the unique barriers people with health conditions face, the campaign aims to help people build physical activity into their lives. Followers can hear from others who have become more active through the ups and downs of living with their condition.

Individuals living with a long-term health condition are twice as likely to be inactive despite evidence that being active can help manage many conditions and help reduce the impact and severity of some symptoms. Even small amounts of activity can make a significant difference to overall health and wellbeing.

The campaign is led by 15 of the major health and social care charities and is backed by expertise, insight and significant National Lottery funding from Sport England, the organisation behind the award-winning This Girl Can campaign.

The charities are: Age UK, Alzheimer's Society, Asthma UK, Breast Cancer Care Breast Cancer Now, British Lung Foundation, British Red Cross, Diabetes UK, Macmillan Cancer Support, Mind, MS Society, Parkinson's UK, Rethink Mental Illness, Royal Voluntary Service, Stroke Association and Versus Arthritis.

Active Cumbria are proud to support this new campaign and would love to hear from anyone that would like to get involved or help to amplify the campaign within Cumbria. 

Find out more about the campaign here: www.activecumbria.org/undefeatable