February 4, 2026

We are delighted to share with you 5 videos that help to demonstrate our partnership journey so far of integrating physical activity in to the health and care sectors.

These videos have been created by Press Red, data consultants with a difference who generate insights to inform policy and service design. Earlier this year Press Red spent the day with the Active Cumbria team to capture our key relationships, pivotal conversations and the life improving projects happening in our region. Whilst the start of this work can be traced back to 2010, the Live Longer Better in Cumbria programme has contributed to this agenda hugely in the last 3 years.

The videos include a highlights summary of the entire journey, followed by 4 short story videos, each with a specific focus on our work with Adult Social Care, Age UK, Wellbeing Walks and the Live Longer Better programme.

We've featured the Live Longer Better in Cumbia programme video below.  You can find them all online >> click here 

Do take a look and we’d love to hear your feedback.  For more information contact Anna Larden, Development Officer, Health System Lead.