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Coaches are Everyday Heroes

September 8, 2016

During the Rio 2016 Paralympic Games, sports coach UK continues its Everyday Heroes campaign with new case studies to raise the profile of coaches and coaching at all levels of sport and physical activity in the UK.

Whilst Paralympic and Olympic stars and the coaches behind them are currently in the media spotlight there are many everyday Heroes across the country who rarely, if ever, receive such attention for their achievements.

Around 1.3 million coaches provide coaching to more than 7 million people across the UK while 81% of participants state that coaching improves their enjoyment of sport.

 While the performers in Rio are at the top of their game, our Everyday Heroes coach and 

lead the whole spectrum of participants. It’s not just about acquiring skills, it’s about helping and inspiring all people to achieve their sport and activity goals, whatever their ability, ambition and motivation.

One such heroine is Active Cumbria's Jackie Hayhow who coaches Football. Jackie says she has personal benefits from coaching too: "I really like coaching, I get a lot out of it, seeing people develop, but I also enjoy keeping my skills up to date and making sure that everyone has a good experience regardless of their ability or age.”

 Mark Gannon, Chief Executive Officer of sports coach UK said "Coaches are key to inspiring participation at all levels of sport and we need to raise the profile of both coaches and coaching across sport and physical activity. 

“The Everyday Heroes campaign is a great way of celebrating coaches at all levels of sport and physical activity while encouraging potential coaches to get involved as it is a great way of giving something back.”  Read all of our highlighted coaches’ full stories via the campaign website Share your thoughts and personal stories using #CoachingHeroes via social media.

 Feeling inspired by the Everyday Heroes stories? Find out how you can get involved in coaching sport or physical activity at