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We Are Undefeatable

Feeling inspired by the ‘We Are Undefeatable’ campaign and want to get active in Cumbria?

As the Active Partnership for Cumbria, we are committed to helping people who live and work locally to be active, especially if you’ve been inspired by some of the stories you’ve seen from people featured in the We Are Undefeatable campaign. 

When you have a long term health condition, being active is about finding what works for you.... our activity finder has a whole host of activities all across the county. Find something for you and get in touch.

About the Campaign

15 of the UK’s leading health and social care charities, and supported by Sport England, have developed the exciting ‘We Are Undefeatable’ campaign, to inspire and support people with health conditions to get active.

Why the Campaign is needed 

People with long-term conditions often feel that physical activity ‘isn’t for them’ for various reasons and are therefore are twice as likely to be inactive. Over a third do less than 30 minutes of activity per week.

The campaign will encourage, enable and support people to actively engage in their own health and wellbeing, whilst also sensitively recognising and appreciating the limitations and additional challenges that they may face when it comes to being active.

The campaign centres around real-life patients with genuine long-term health conditions and features their own stories and real-life experiences of getting active despite the ups, downs and unpredictability of their condition.

Being physically active can help people manage long term conditions such as:

  • Depression and anxiety
  • Cognitive functioning impairment in dementia and Alzheimer’s
  • Multiple sclerosis and other mobility-limiting conditions
  • Chronic obstructive pulmonary disorder (COPD)
  • Heart disease, stroke and other heart conditions
  • Breast, lung, prostate or bowel cancer
  • Arthritis and back pain 
  • Types 1 and 2 diabetes 
  • Asthma

Physical activity helps people reduce anxiety and fatigue; improve self-confidence, self-esteem and general mood; and prevent additional conditions developing.

About the Cast

The people who feature in the We Are Undefeatable campaign, and many more people with long-term conditions, were involved in its development from the initial research right through to the design of the campaign films.

Find out more about the people that feature in the campaign

Local Stories

We are always seeking local people for their We Are Undefeatable stories. 

To get involved contact Cathy Burrows, Marketing & Communications Officer on

Is an activity suitable for me if I have a long-term health condition?

This is something that is very much personal to you as an individual and your particular condition. However, this is the advice from the national We Are Undefeatable campaign, which is led by 15 of the major health charities and backed by expertise and insight from Sport England:

‘A small proportion of people with specific conditions who are symptomatic (i.e. with cardiovascular, metabolic or renal disease) may need medical advice. However, most people can take part in low and moderate-intensity physical activity without visiting a healthcare professional first.’

  • Get started
  • Find ways to move
  • Be part of the community

On the We Are Undefeatable website

Become a supporter of the campaign

Find an activity locally with our Activity Finder

Be social, follow the campaign:


We Are Undefeatable






We Are Undefeatable

Watch the advert and hear the casts stories

Order resources on the Public Health England website

Support from Uk Coaching for the sport and physical activity workforce