We Are Undefeatable

About the Campaign

"We Are Undefeatable" is a movement supporting people with a range of long term health conditions, developed by 15 leading health and social care charities and backed by expertise, insight and significant National Lottery funding from Sport England. Their purpose is to support and encourage finding ways to be active that work for you and your health condition.

Why the Campaign is needed 

People with long-term conditions often feel that physical activity ‘isn’t for them’ for various reasons and are therefore twice as likely to be inactive. Over a third do less than 30 minutes of activity per week.

The campaign will encourage, enable and support people to actively engage in their own health and wellbeing, whilst also sensitively recognising and appreciating the limitations and additional challenges that they may face when it comes to being active.

The campaign centres around real-life patients with genuine long-term health conditions and features their own stories and real-life experiences of getting active despite the ups, downs and unpredictability of their condition.

Being physically active can help people manage long term conditions such as:

  • Depression and anxiety
  • Cognitive functioning impairment in dementia and Alzheimer’s
  • Multiple sclerosis and other mobility-limiting conditions
  • Chronic obstructive pulmonary disorder (COPD)
  • Heart disease, stroke and other heart conditions
  • Breast, lung, prostate or bowel cancer
  • Arthritis and back pain 
  • Types 1 and 2 diabetes 
  • Asthma

Physical activity helps people reduce anxiety and fatigue; improve self-confidence, self-esteem and general mood; and prevent additional conditions developing.

Is an activity suitable for me if I have a long-term health condition?

This is something that is very much personal to you as an individual and your particular condition. However, this is the advice from the national We Are Undefeatable campaign, which is led by 15 of the major health charities and backed by expertise and insight from Sport England:

‘A small proportion of people with specific conditions who are symptomatic (i.e. with cardiovascular, metabolic or renal disease) may need medical advice. However, most people can take part in low and moderate-intensity physical activity without visiting a healthcare professional first.’

We Are Undefeatable Stories

All the people who feature in the We Are Undefeatable campaign, and many more people with long-term conditions, were involved in its development from the initial research right through to the design of the campaign films.

All are real people with real stories - find out more about the people that feature in the campaign.

Feeling inspired and want to start your own 'We Are Undefeatable' journey?

When you have a long term health condition, being active is about finding what works for you.... our activity finder has a whole host of activities all across the county and is a good place to start.