ITV Walk4Life Day

13th August 2010

If you are a group or organisation that offers led walks why not consider running one on Sunday 26 September 'Walk4Life Day'.

By doing so not only can you join others across the country promoting the enjoyment and benefits of walking together but your organisation can also capitalise on the publicity generated by the huge ITV campaign planned to promote walking events in the regions on that day.

The ITV launch of Walk4Life is a fantastic opportunity to promote your led walks in a high profile way, with publicity at no cost to your organisation. Throughout the ITV campaign from the 13th to the 26th September, celebrities and communities will come together on a series of organised walks in towns and in the countryside. In addition there will be major events in each region which ITV will film. If you have any good stories about people you know who have changed their lives through walking, then please email them to Veronica Reynolds

The ITV Walk4Life Day is a huge opportunity for us to reach a large numbers of new walkers. Make sure your walking event is listed on the Walk4Life Day events calendar so people can find a walk near them.

Initially the events calendar will allow the public to search for walks during September and October only, focusing on the Walk4life Day events; but once Walk4life Day is over it will open up to be a general walk calendar where you can promote your walk events, be they one off walks or weekly/monthly events.

If you have an event you would like listing then please contact Lisa Smith