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Sport England figures show more people are more active, more often in South Lakeland!

February 15, 2013

lakes leisure, the charitable trust that operates centres in Kendal, Ulverston and Windermere has launched a new leisure card and membership discount scheme which will reward regular, local users with great savings across a variety of sport and fitness activities at their leisure centres. The launch coincides with news from Sport England that activity participation figures have risen 8.2% in the area…

‘Get Active’ is the latest initiative in the charity’s ambition to get more people, more active, more often, since the launch on 4th February over 100 new 12 month members have joined the scheme. The initiative builds on impressive figures just released by Sport England which show that South Lakeland residents taking part in one session of moderate intensity activity per week has increased from 30.5% in 2008 to 38.7% in 2012. The increase represents the largest across the whole ofCumbria. It is hoped that participation figures such as these and new leisure initiatives like ‘Get Active’ will continue to inspire more people to take part in regular exercise.

Derek Jones, Business & Partnership Development Manager at the trust is encouraged by Sport England’s latest findings:

“To have a marked increase in activity sessions in South Lakeland is very pleasing for the community as a whole and it shows how much importance we place on our health and well-being in this area. At lakes leisure we aim to provide a variety of activities to ensure that there are options for all ages and abilities to take part in and enjoy regular exercise in a friendly, welcoming environment – we want to help figures like this to continue to rise.

One of the main barriers to leisure in the current climate is price; which is why we have developed the new ‘Get Active’ scheme. Based on research of South Lakeland’s key demographics, ‘get active’ offers options to suit a variety of ages and budgets. The scheme includes reduced rate ‘daytime’ memberships as well as discounts for customers aged 60+, 16-18, benefit claimants, registered disabled and students. To ensure we continue to build on the success of London 2012 we also offer free membership to prospective young Olympians that are part of the British Olympic Association’s Olympic Passport Scheme.

Derek also added: We want to encourage as many people as we can to get more active more often and we are confident that the new scheme will offer both greater flexibility and accessibility to sport and fitness at our leisure centres.  Our next task is to encourage more over 60’s and young people to become more active, more often and have fun.  To support this a range of new initiatives are in the pipeline.  At lakes leisure we recognise the importance of working closely with our local partners to achieve this aim.  Together we can continue to make South Lakeland the best place to live, work and explore”.

What is ‘Get Active’?

The ‘Get Active’ membership card will offer up to 20% discount on pay as you go activities to all ages for an annual fee of £15 for adults and £8 for concessions. In addition, full time students, income support recipients, blue badge scheme members and armed forces will benefit from ‘get active+’ which offers further discounts of up to 50%.

There will also be a range of new 12 month memberships introduced including ‘anytime’ and ‘daytime’ packages which will allow regular users to save more money whilst enjoying unlimited activities like gym, swimming and fitness classes.

For further information on the scheme and how it can benefit you; contact lakes leisure Kendal onBurton Road, 01539 729777 or lakes leisure Ulverston onPriory Road, 01229 584110. There is also an online membership calculator and full ‘Get Active’ information section at