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New Balance Joins Forces with Active Cumbria in Initiative for Young People

October 2, 2014

New Balance, the global athletic footwear and apparel brand announces it has teamed up with Active Cumbria to introduce an exciting and innovative programme to encourage more school aged children to get active as part of New Balance SparkStart, a global charitable initiative focused on improving the health, well-being and self-esteem of children through movement. NB SparkStart aims to inspire millions of children around the world to discover and nurture their active lifestyle, starting with the New Balance 100 mile challenge. NB SparkStart aligns New Balance, Inc. and the New Balance Foundation philanthropy, volunteering and other responsible business activities.

This programme covers a number of schools in West Cumbria who are joining the New Balance 100 mile challenge to encourage more young people to improve their health, wellbeing and self-esteem through movement and being more physically active. The challenge will run throughout the 2014/15 academic year and pupils can reach the target by running, swimming, walking, jogging or cycling 100 miles during the period in school or at home. Participating schools will record each pupil’s miles and as a reward schools and participating pupils will receive some exciting prizes along the way.

Liam Burns, Business Development Manager for New Balance, said: “We are proud to be inspiring young people to be more physically active by taking part in the New Balance 100 Mile Challenge as part of the Sparkstart programme. We are pleased to form the partnership with Active Cumbria to help us achieve our goals”.

In reply Richard Johnston, Senior Manager for Active Cumbria, commented: “It is critical that we introduce and embed 'active habits' amongst children in their formative years. We are delighted to see the commitment of New Balance and local schools to get children active in a fun and engaging manner”.

New Balance, with strong roots in Cumbria through the company’s Factory based in Flimby, has long been involved in a range of community initiatives in support of young people and sport.  “Our goal is to inspire millions of children around the world to discover and nurture their movement spark,” says Anne Davis, New Balance Vice Chairman and Executive Vice President of Administration.  “Children thrive when they are physically active. Whether it’s a love for jumping, running, soccer, or riding a bike, we believe that children who find their spark – how they love to move – stay active for a lifetime.”

Consumers can visit www.newbalance.com/NBSparkStart for stories of how New Balance associates and athletes discovered their spark and the impact it had on their lives. Follow us on Twitter or Instagram at @nbgivesback #nbsparkstart.

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