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Cumbria becomes a Hot Spot Area for Bowls

December 5, 2014

A national drive to encourage more people to take up the sport of bowls is to be rolled out in Cumbria.

The Bowls Development Alliance [BDA] is delighted to announce that Cumbria has been appointed as a ‘Hot Spot Area’.

Active Cumbria, The Sport and Physical Activity Partnership for the county has been appointed as the lead organisation to help the BDA to deliver an extensive project during 2015 to increase the number of people playing bowls across Cumbria.

Councillor Ian Stewart, Cumbria County Council’s Cabinet member responsible for Active Cumbria, said: “It’s terrific that Cumbria has been recognised as one of the leading players in the UK. We’re the only Hot Spot area in the North and staff at Active Cumbria, part of the county council, deserve a big pat on the back for helping make this happen.  Cumbria is already blessed with a strong network of bowls clubs and indoor centres across the county and we are looking forward to working with them to help significantly increase the number of people playing bowls, especially among the over-55 age group. Securing Hot Spot status is the latest success for Active Cumbria, which has also won national contracts to help develop golf and running for beginners in the county.”

Appointed for an initial 12 month period, affiliated clubs and indoor centres will be able to enjoy the financial and non-financial support benefits associated with Cumbria becoming a Hot Spot.

Cumbria is just one of 6 Hot Spot Areas in England that the BDA have appointed.  The other hot spots include: Lincolnshire, Northamptonshire, Suffolk, Somerset and Hereford & Worcestershire.

As part of this new and exciting project, Active Cumbria will be hosting with the BDA two Club Engagement Nights this month to which all clubs and indoor centres within the County will be invited to attend and learn more about the project plans.

The BDA is providing a positive investment into Cumbria as part of being a Hot Spot, focusing on raising physical activity participation levels amongst those aged 55 years plus.

Bruce Lawson said ‘This is great news that Cumbria has been appointed by the BDA as one of their 2015 Hot Spot Areas.  We are already blessed with a strong network of bowls clubs and indoor centres across the County and we are looking forward to working with them to help significantly grow the numbers of people playing bowls.’

‘Our first task will be to share with the clubs and centres the exciting proposals that we will be planning for Cumbria next year.  In the next few days we will be sending out invitations to 38 affiliated clubs and 3 indoor centres to attend one of two Club Engagement Nights taking place in January.’

To find out more about the project, please contact Bruce Lawson, Senior Manager (Development) at Active Cumbria via email: Bruce.Lawson@cumbria.gov.uk