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BBC and Sport England team-up to promote grassroots sport

June 17, 2013

Sport England is working with the BBC to promote grassroots sport and continue to deliver a legacy from the London 2012 Games.

Plans for a new BBC One magazine show, website and even a special Blue Peter sports badge were unveiled to the sports organisations at a conference at BBC Sport’s Salford home yesterday. Sport England is working with sports to help them make the most of the incredible opportunity this presents.

A new monthly TV series – called Inspire: The Olympic Journey – will begin on 27 July, the anniversary of the Games. It will tell the behind-the-scenes stories of Olympic and Commonwealth sport’s biggest and rising stars. It will be accompanied by Get Inspired, a BBC-wide initiative to promote community sport and help individuals get more involved in grassroots sporting activities.

“The Get Inspired initiative will take advantage of BBC’s role as the nation’s leading sports broadcaster, encouraging sports participation across the UK and providing viewers with tools to help them get involved,” said BBC Sport Director Barbara Slater.

Barbara called on NGBs to create powerful stories, a wealth of information and excellent opportunities to populate these tools and channels – and we will be helping NGBs do this.

“The BBC accounts for just two per cent of all sports output in this country but 54 per cent of all TV sport watched,” said Sport England Chief Executive, Jennie Price. “So this is a fantastic opportunity for sport to reach out to new people and get them taking part. We will providing advice, expertise and insight to help them take full advantage of this amazing opportunity.”