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Active Cumbria – a new driving force behind golf development in Cumbria

September 23, 2014

England Golf and the Cumbria County Golf Partnership are delighted to announce that the new Golf Development contract for the period up to 31st March 2017 has been awarded to Active Cumbria, the Sport and Physical Activity Partnership.

Under a unique arrangement Active Cumbria will be drawing upon the skills, knowledge and sport development experience across a wide number of their staff in order to deliver specific objectives and meet identified targets within the Cumbria County Golf Partnership Strategic Plan (2013-2017).

To ensure the effective delivery of future co-ordinated golf programmes like Get Into Golf, Active Cumbria has formed a specific Golf Development Project Team, which will ensure the effective planning and delivery of such programmes over the funded period. The benefit of this is that the expertise of a range of staff from within the organisation will be able to be utilised so that all outcomes are achieved.

Sound project management principles will be applied to the planning and delivery of the programmes, with regular Project Team meetings taking place which will include regular communication with Jason Budd, England Golf Regional Manager along with closer engagement with golf clubs and providers across the county.

Becky Underwood, Development Officer will be taking up her appointment as project lead on 8th September and will act as an initial single point of contact for golf partners, albeit supported by the following staff:

• Bruce Lawson, Senior Manager (Development) providing strategic connectivity and advocacy

• Richard Metcalf, Development Officer (Coaching) supporting workforce development

• Russell Maddams, Development Officer (Club Link Maker) providing alignment of key programmes and opportunities for golf providers

• Emma Martin, Marketing & Communications Lead providing strategic marketing functions

• Emma Broadbent, Marketing & Communications Support providing operational day to day marketing functions

• Jackie Hayhow, Project Support Officer providing monitoring & evaluation services

The Golf Development Project Team will be responsible for the delivery of specific objectives within the Cumbria County Golf Partnership Strategic Plan (2013-2017). This includes:

• Development and implementation of programmes to encourage structured & regular participation in Golf, concentrating on 14-25 years and 26 years plus.

• Supporting the development of Golf opportunities at Colleges and Universities.

• Working with County bodies to create a high quality pathway and programme of opportunities for talented junior golfers.

• Support golf clubs to recruit & retain members through national programmes. • Market and promote schemes through various avenues including Social Media and Websites.

Although Active Cumbria will be making contact directly with golf partners during September should any club or partner wish to make initial introductions, please do not hesitate to make contact with Becky Underwood via her email or telephone 07717586430.

Detailed below are short profiles for each of the Golf Development Project Team:

Becky Underwood: Becky has worked in sports development for 10 years, undertaking a number of roles for Active Cumbria including Volunteer Development Officer, she was also seconded to the role of Regional Development Manager for Sports Volunteering North West, and has also led on the staging of the Cumbria School Games. 

Bruce Lawson: Bruce has worked in sports development for over 30 years and has held a number of roles, initially in tennis, and latterly with Active Cumbria, first as Development Manager and more latterly as Senior Manager, Development. 

Richard Metcalf: Richard worked for Sportscoach UK for many years as a county and then regional lead officer, he has also had various roles working for the Rugby Football Union as a county development officer, and also worked for Newcastle Falcons RUFC. He has been with Active Cumbria for over 5 years focussing on his key work area of coach education and coach development.

Russell Maddams: Russell has held a variety of positions in sport across his working career. Russell is entering his second year with Active Cumbria and leads on the management and development of two major national lottery funded schemes targeting 11-25 year olds into sporting opportunities.

Emma Martin: Emma has a wealth of private and public sector experience in marketing and communications, and has been with Active Cumbria for 5 years. She is a member of the National CSP Marcoms Group and is a member of the Chartered Institute of Marketing.

Emma Broadbent: Emma has been with Active Cumbria for a short while, but has worked in sports development for a number of years in south Cumbria, and is well connected with clubs and organisations in the south of Cumbria; she also has a wealth of skills relating to marketing, particularly around website development and social media.

Jackie Hayhow: Jackie has been with Active Cumbria for 7 years and has undertaken a number of back office roles. She is now our Project Support Officer and ensures that partner agencies are providing accurate and timely monitoring and evaluation to ensure the successful delivery of projects.